2019 marked a significant year for the collaboration between Dutch drugstore chain Kruidvat and sportswear giant Adidas. The partnership brought a range of products to Kruidvat's shelves, offering consumers access to Adidas apparel and fragrances at competitive prices. This article delves into the highlights of the Kruidvat Adidas 2019 collaboration, focusing on key product launches, the standout success of specific items, and the broader context of the partnership within the wider market.
One of the most memorable aspects of the collaboration was the availability of Adidas footwear at Kruidvat. While the exact models offered varied throughout the year, the consistent theme was remarkable value. Many pairs of Adidas shoes were priced at or around €139.95, a price point significantly lower than what would be expected at dedicated Adidas stores or other major retailers. This aggressive pricing strategy undoubtedly contributed to the popularity of the collaboration and made high-quality Adidas footwear accessible to a broader customer base. This move positioned Kruidvat as a key destination for budget-conscious consumers seeking quality athletic shoes. The success of this pricing strategy highlights the power of strategic partnerships in disrupting traditional retail pricing models.
To understand the context of this success, it's helpful to examine the wider landscape of the "Best Adidas Shoes of 2019 (So Far)" market. 2019 saw the continued popularity of classic Adidas silhouettes like the Stan Smith and Superstar, alongside the rise of new performance models designed for specific activities. Kruidvat's involvement in this market, by offering select Adidas shoes at a discounted price, allowed them to tap into the existing demand and capture a segment of consumers who might otherwise have been priced out of the market. This strategy demonstrates a shrewd understanding of consumer behavior and the ability to leverage a partnership to maximize market share. The availability of these shoes at Kruidvat also broadened the reach of Adidas, introducing the brand to a wider demographic that might not regularly shop at dedicated Adidas stores.
Beyond footwear, the Kruidvat Adidas 2019 collaboration extended to the realm of fragrances. The introduction of the "Adidas Vibes" perfume, priced at €12.99, further solidified the partnership's commitment to offering affordable luxury. This price point made the fragrance accessible to a significantly larger audience than higher-priced designer perfumes, allowing Adidas to expand its brand presence into a new product category and establish a broader consumer base for its scents. The success of the Adidas Vibes perfume highlights the potential for sportswear brands to successfully diversify their product offerings and appeal to a wider consumer base by collaborating with retailers like Kruidvat.
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